Comprehensive communication strategy to support the launch of LifeNet Health’s newest product, Vertigraft ACIS VGI, for anterior cervical discectomy and fusion. Full circle communication approach included both internal and external audiences.
Internal Communication
Target Audience: Production, Research & Development, Customer Experience, Sales Support
Purpose: Awareness and celebration of product launch
Methods: Internal monitors, sharepoint, quarterly newsletter, sales support texts and emails
External Communication
Target Audience: Neurosurgeon and Orthopedic Surgeon
Purpose: Awareness of new solution that is a one-piece cortical implant designed to provide biomechanical strength for ACDF procedures
Methods: Paid and organic social media, display ads, website retargeting, website homepage banner
Kristy Maute 