Kristy Maute

kristy.maute@gmail.com
(757)775-8037

Longmont, Colorado

Architect. Optimizer. Connector.

With a background in English and Health Promotions, I thrive in roles where I can bring structure to the systems that let a company’s story reach the right people. I believe in making an impact by building the foundations — the data, the workflows, the operations — that turn a good idea into a consistent, scalable one. Every brand has a story to tell, and I want to be the person who builds the infrastructure that lets it be told well, again and again.

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Talents

Marketing Campaign Management

Marketing Automation

Workflow & Process Design

Cross-Functional Project Management

Marketing Operations & Systems

Website Content Strategy & Implementation

Reporting & Analytics

E-Commerce management

Work History

Digital Transformation Manager at TruBlue Technologies
(2025 – present)

  • Own architecture and integration of the full martech and revenue stack — HubSpot (CRM/marketing automation), NetSuite
    (ERP), and Magento/Adobe Commerce — ensuring seamless data flow and a single source of truth across Marketing, Sales, and
    Finance.
  • Own audience data architecture and segmentation logic across all platforms, establishing Systems as the authoritative owner of
    data governance, lead scoring, and audience rules.
  • Partner with Sales, Marketing, and Finance leadership to configure and implement NetSuite ERP infrastructure supporting
    revenue reporting and cross-functional operational alignment.
    Establish SOPs, naming conventions, and system documentation to drive data hygiene and reporting consistency across IT, Marketing, and Sales.
  • Serve as primary point of contact with an external development partner for all CMS/e-commerce initiatives, including a full
    domain migration (301 redirect strategy, SEO, compliance, GTM configuration).
  • Deliver enablement training to global sales and marketing teams on new systems and platforms, driving adoption and reducing
    support burden.
  • Designed and implemented a cross-functional customer support strategy spanning QA, customer success, and technical support,
    standardizing processes to improve consistency and outcomes globally.

Marketing Operations & Events Manager at TruBlue Technologies
(2024 – 2025)

  • Managed the marketing technology stack — CRM (HubSpot), CMS platforms, and e-commerce systems — ensuring seamless functionality and data integrity across the funnel.
  • Optimized marketing data management practices, improving accuracy, compliance, and analytics-driven decision-making.
  • Developed SOPs and streamlined marketing workflows to improve efficiency, scalability, and cross-team consistency.
  • Led trade show and event operations, managing logistics, staffing, and post-event analysis to measure engagement and ROI.

Marketing Communications Manager at LifeNet Health
(2022 – 2023)

  • Aligned marketing operations with corporate and departmental objectives, partnering with cross-functional stakeholders to ensure campaign strategies were measured against clear performance indicators.
  • Executed multi-channel campaigns (paid, earned, shared, owned) to grow brand visibility and engagement across the healthcare
    and medical device sectors.
  • Managed internal and external marketing resources, including agencies, coordinating integrated execution across email,
    website, social media, PR, events, and content.

Director of Communications at J&A Racing
(2017 – 2022)

  • Managed marketing campaigns and reporting for seven annual events, driving $1.5M+ in revenue and $21M in economic impact while tracking performance against acquisition and engagement metrics.
  • Led email marketing operations and database segmentation, growing the subscriber base from 147,000 to 168,000 through targeted, data-driven communication strategies.
  • Optimized registration platform operations for 46,000+ annual participants, achieving 15% growth over three years through
    process and system improvements.

Additional Experience

Donor Relations Specialist — Eastern Virginia Medical School (2016-2017)
Development Officer, Gifts-in-Kind — Operation Smile (2014–2016)
Contract Administrator, Public Works — City of Virginia Beach (2008–2014)
Marketing Coordinator — Chesapeake Regional Hospital (2007–2008)
Logistics Specialist — Asklepion Pharmaceuticals (2006–2007)

Education

Master of Science, Health Promotions — Virginia Tech, 2010
Bachelor of Arts, English — Old Dominion University, 2003