Kristy Maute

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Storyteller. Copywriter. Connector.

With a background in English and Health Promotions, I thrive in cultures that allow me to use my words to elevate both the company and the consumer. I believe in making an impact through connection and shared experiences. Every person, every brand, and every community has a story to tell. I want to be the person who documents and shares your story.

Talents

Work History

Marketing Communications Manager at LifeNet Health
(2022 – present)

• Elevates and expands the reputation of LifeNet Health, the Biologics division, and its clinical solutions through multi-channel marketing campaigns and content marketing strategies — incorporating paid, earned, shared, and owned media to reach target audiences in the healthcare and medical device spaces.

• Collaborates with designated client departments to align strategies with department and corporate objectives.
• Assess campaigns across all media based on clearly identified performance indicators.

• Works with internal and external resources, including agencies, to bring strategies to reality utilizing tactics across email, website, social media, public relations, live events, content marketing, and video/multimedia.

Director of Communications at J&A Racing
(2017 – 2022)

• Oversee all marketing campaigns for seven annual events including the company’s signature event, the Yuengling Shamrock Marathon Weekend. Generating over 1.5 million in revenue and 21 million in economic impact, this event attracts 25,000 runners and their families to Virginia Beach.
• Build events in the registration platform and develop an efficient registration strategy for all seven road racing events totaling 46,000 registered participants each year with a 5% growth over the last 3 years (prior to COVID-19 cancellations).
• Maintain database and all communication to our database of over 168,000 subscribers
• Create and track all strategic marketing campaigns in addition to developing creative content for an email database of 168,000 subscribed users. In 2019, our database grew from 147,000 to 168,000, an increase of 14%.
• Collaborate with all race partners including city governments, visitor bureaus, and corporate sponsors to develop mutually beneficial messaging promoting both J&A Racing and each partner’s mission.
• Develop public relations strategy for all marketing and media outlets while building long-standing relationships with media ranging from local press to national publications such as Runner’s World Magazine.
• Social Media Management including Facebook, Instagram, Twitter, and LinkedIn includes continuing education to stay current on current delivery methods.
• Create content for both email campaigns, social media, and sponsor reporting.

Donor Relations Specialist at Eastern Virginia Medical School
(2016 – 2017)

• Manage all donor-supported funds to ensure donors’ wishes are met by the institution by working with department leadership to allocate fund usage, track spending, and capture outcomes
• Creation and development of donor-related communication including annual reporting, stewardship touches, and donor cultivation pieces
• Oversee bi-monthly community outreach newsletter
• Plan, execute, and support all donor-related events on campus

Development Officer at Operation Smile
(2014 – 2016)

• Cultivate and solicit global corporations to increase donations of medical supplies, equipment, and technology to support Operation Smile’s mission
• Oversee grant writing, reporting, editing, and evaluating of activity as it relates to donor gifts
• Facilitate relationships between Development and departments including marketing, logistics, finance, international programs, and medical affairs to ensure communication reflects the organization’s brand
• Serve as the voice and liaison between international foundations and headquarters to ensure cohesive branding, styling, and copywriting

Contract Administrator at the City of Virginia Beach
(2008 – 2014)

• Develop and execute business plans and contracts for the building maintenance division of Public Works
• Support Superintendents with writing and editing all documents to support the contract process including Requests for Proposals, legal documents, contract scope of work, management plans, and day-to-day correspondence with contractors
• Serve as a liaison with city staff, purchasing agents, and contracted staff to ensure compliance
• Ensure quality of data as reported by city facilities, city staff members, and contracted staff to eliminate inconsistencies with published documents

Marketing Coordinator at Chesapeake Regional Hospital
(2008)

• Develop and implement a business plan for expanding Breast Center and support group
• Support Chesapeake Regional’s marketing team by preparing, writing, editing, and formatting Breast Center informational material in accordance with hospital standards
• Plan and implement all events, educational programs, and marketing initiatives to expand the reach of the Breast Center into the local community
• Oversee volunteer program: interview, select, train, and supervise volunteers

Logistics Specialist at Asklepion Pharmaceuticals, LLC
(2007-2008)

• Successfully plan and coordinate meetings and events for clinical trials worldwide
• Serve as a liaison between participating hospitals and physicians to ensure accuracy in data collection and reporting according to FDA standards
• Maintain communication with the FDA to ensure FDA guidelines are met and recorded according to predetermined timeline  
• Manage all financial aspects for the company: budgeting, invoicing, and payroll

Education

Master’s Degree, Public Health Education & Promotion, 2010, Virginia Polytechnic Institute and State University

Bachelor’s Degree, English, 2003, Old Dominion University