I strategize, coordinate, plan, and implement international, national, and regional tradeshows for our Wound, Sports Medicine, and Cardiovascular teams including our largest show of the year, AAOS.
AAOS Strategy: Promote all orthopedic franchises while balancing messaging according to key initiatives
Budget: $250K
Digital Marketing Tactics: Geofencing, Retargeting, Display Ads, Paid and Organic Social Media

